9 South Albany Road, Redruth, Cornwall TR15 2PE | Tel: 01209 213784
The Design Council have produced some interesting reports on how large businesses use Design Management to connect with their customers and manage their brand. This in turn makes them more competitive and increases profits.
It is interesting reading and some helpful tips that small business can take form the big ones!
I am delighted to say I passed the Marketing Information and Research Assignment module of the Chartered Institute of Marketing Professional Certificate.
I am now halfway through the course. My Stakeholder Marketing Assignment is nearly ready to be handed in at the beginning of September, then just one final exam to go.
The Western Morning News did a super two page spread about the Innovation Centre within their Business Pages on Thursday August 12 2010. It includes an interview with Bernard Curren, the Director of Pool Innovation Centre and three case studies.
Download a PDF of the main article about Pool Innovation Centre in Western Morning News
The case study on Hooper Graphics is now available to read on-line, alternatively download the PDF
How often do you back up your data?
If I am honest – at home never, however work is totally different and I actually do a back-up every hour. This is onto a portable hard drive, which I then take home with me.
Am I being over cautious – no, if there was a fire in my office overnight, whilst I might have lost a lot of paperwork I will still have my precious files.
Is this time consuming? No I am lucky I have an Apple Mac and Time Machine does it automatically for me in the background, I am hardly aware of it doing it.
If you have a PC it might be different – does Microsoft give similar free software? Hewlett Packard sent me an email with a link to some useful tips, here is the link. But I have never used it, therefore am not advocating this in any way.
Of course there is also online back-ups, which can be good as well, I just prefer my little hard drive.
So now I had better follow my own advice and back-up at home!
There seems to be, not surprisingly, a lot of interest about Pool Innovation Centre so I thought I would let you know what other businesses have currently moved in.
and more people moving in every week!
The Duke of Kent in The Formation Zone
Incidentally if you are a start-up or part-time business and would like to have a prestigious office address then why not come here. You can rent a desk in The Formation Zone and it is a lot cheaper than you might think. I believe they do special rates if you only want to come in once a week, but full time tenancy is only £150 a month.
Of course if you want a bigger office all to yourself then it costs more!
I have just heard about a really interesting art exhibition that is going to be open to be based at the Redruth Old Fire Station, on Falmouth Road, underneath the viaduct.
CJ Mahony is hosting this temporary art installation and it will be open for viewing on Saturday 21st and Sunday 22nd August between 12 and 4pm.
Read the flyer or visit their website for more information.
Looks quite intriguing and worth a visit.
It is important to keep your website up to date – not just for the sake of Google and search engine optimisation, but perhaps more importantly for the sake of your customers.
Here is a something I came across – they shall remain annoymous.
I was walking past a shop and saw a special offer – I was impressed that looked good, but not wishing to buy on impulse thought I would go home and think about it.
When I got home I wasn’t sure if I had remembered correctly – so I thought I would double check on their website. It does say on their home page
Stay updated with our news and special offers … come back and visit regularly
So I was quite confident I could find out the information – sadly nothing on the home page, and nothing on their special offers page.
Their special offers relate to October and November as we are currently in August I can only assume they haven’t kept their website up to date.
Shame that.
For those of you who are wandering what the inside of Pool Innovation Centre looks like I am delighted to say I have been given some lovely images.
One day I would like to move into the corner office!
Another brilliant example of listening to and keeping your customer informed.
Last year as it was my 25th Wedding Anniversary we visited the beautiful Isles of Scilly and stayed at the St Martin’s on the Isle. It was first class and we had a lovely few days.
Incidentally we choose this Hotel before other top quality hotels on Scilly, purely because they were so helpful when I was enquiring. I like to ask a lot of questions and do a lot of research before choose where to spend my well earnt money. The receptionist at St Martins on the Isle deal with all my queries in a very friendly but professional manner. (Unlike the others who didn’t even respond to emails).
Anyway I digress, the Hotel is to undergo a major redevelopment to add extra leisure facilities but also convert it to an “all-suite hotel”. This will mean self-contained suites with 1 to 4 bedrooms. The original plan was to close for a whole year whilst the conversion took place, but having listening to their customers they are now phasing it over two winters, so that they stay open but for a shorter season in 2011.
But they are keeping everyone fully informed and are asking for more feedback. Well done St Martins on the Isle.
