Successful advertising
Posted by jane - February 29, 2012
Andy Parsons, from New Homes Company, approached Hooper Graphics to design a series of adverts for an advertising campaign to run in the local newspapers, for their Development of reasonably priced Flats in Redruth, Cornwall. They wanted something bright that would jump out from the page so that people would see it.
As newspapers are printed on a low grade paper quality care had to be taken with the bright colours chosen, but they have reproduced in the papers extremely well.
More importantly, Andy says the adverts have been extremely successful that in the last few weeks, and as a result they have gone from over 50% being sold, to having just two remaining. This proves that advertising can work when you target your audience correctly.
So if you are looking for a one-bedroomed flat in Redruth, you had better be quick!
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