I have recently succumbed to some good marketing, but with disappointing results.
In good marketing you look to get your product in as many outlets as you can. So if you sell your product in your own outlet (or shop) it makes good marketing sense to sell the products in other outlets (or shops).
So recently I purchased a well known brand of coffee from a well known supermarket to recreate the test at home. Result = disappointment.
Is it me? Do I not make the coffee the same? Or in fact does the coffee normally taste good because of the “coffee experience” and not necessarily the taste of the coffee?
It doesn’t really matter what the answer is, because the end result is that I will not buy it again to consume at home.
Lesson to be learnt, make sure your product matches your marketing!
