Articles about Graphic Design

Banner for West Cornwall Business Club

Tuesday, November 15th, 2011

Earlier this year I designed Receipts for West Cornwall Business Club and they were very pleased with them, as they felt it demonstrated the professional status of the club, who hold Networking Breakfasts once a week at Tregenna Castle Hotel in St Ives.

Tregenna Castle is a superb location for the Breakfasts meetings, the room we use can alter depending on what other events are taking place that day. So the Business Club organisers decided it would be helpful to have a large Banner outside the room, giving people a clear indicator where people should go.

West Cornwall Business Club members display their new Banner

It would also serve as a promotional item to other people at the Hotel that day, or could be used at other external events in order to encourage new members.

The Banner needed to reflect the personality of the Club and its members, and they are delighted with the final result.

It was printed by KallKwik and I am delighted with the quality, so thanks to Karen Schofield for her help.

Temporary signage for Redruth

Tuesday, July 26th, 2011

As part of Redruth Action Plan Project (RAPP), it was recognised that better signage was needed for visitors to the town, so when they arrived at the car park they would know the best places to visit.

Temporary Signage in New Cut Car Park, Redruth

Hooper Graphics has been delighted to design the signage for Redruth’s New Cut Car Park. This includes a new illustrated map of the town centre, produced by Oxford Cartographers, and incorporates Redruth’s new brand identity, part of which will feature one of the cheeky Tinners Hounds, that are to be seen lurking in Redruth’s Fore Street!

Photographs of selected places to visit in Redruth are also incorporated. Redruth’s main attractions all have free entry so you can discover all about Redruth’s past.

Contract Signs will be producing new updated signage shortly, but in the meantime this temporary signage will help out our summer visitors.

New brand identity for Redruth

Monday, July 25th, 2011

Redruth is undergoing a period of regeneration that is being managed by CPR Regeneration, known as Redruth Action Plan Project (RAPP). It was identified that it needed to improve the promotion and marketing of the town, and as part of this plan or vision a new brand for Redruth has been created.

Redruth was the financial centre of the Cornish Mining World Heritage Site and its role needed to be clearly communicated in its new logo.

Redruth's new logoIt also has a new strapline “The Heart of Cornish Mining”, which also reflects what makes Redruth distinctive. This strapline has  a double meaning, not only reflecting its position within Cornish Mining but also the friendliness of the townspeople, which was recently highlighted when the shopkeepers came fourth in a national poll as offering good service.

Being based in Redruth, Hooper Graphics were delighted to be involved in this project. The colour scheme is based on the current street furniture, whilst the green reflects how it is surrounded by beautiful countryside, with mines dotted amongst its landscape.

Good to listen

Wednesday, June 15th, 2011

A well known advert says “It is good to talk”, well I say it is also “Good to listen”.

If you have visited my website before just have a quick browse around (after reading this blog of course), you may notice some small changes after getting some very important feedback.

Page from Hooper Graphics website

Basically it seems I was getting a little Green/Purple obsessed and the purple mono-tones were not the right sort of imagery for all of the pages. So we have more colour on the pages!

Hooper Graphics web page

Also on the photography and watercolour painting pages there is a small amount of text explaining why they have been included, hopefully it all makes sense.

It has been good to listen, and I am still open to more feedback, so please either drop me an email or leave a comment below.

Adding a QR Code to your Business Card

Tuesday, April 5th, 2011

I hear the new buzz is about having a QR code on your business card.

When meeting someone instead of handing over your business card to a person you meet, if they have a smartphone they simply scan the qr code via their phone and have all your details in an instant.

qr code

What do you think? Of course as a Graphic Designer I think the design of your business card tells you so much about yourself, but on the other hand how many of us have a drawer stuffed full of business cards that we never look at.

I found a really good Code Generator that includes all the information you would have on a business card.

So I am off to get some more business cards printed, although I may play safe and have some with and some without it!

Condurro Book Launch

Wednesday, March 9th, 2011

Last night was the official launch of the Book – The Condurro Story 1939–2010, produced by Girlguiding Cornwall to record the history of their campsite at Condurro.

Condurro Book Launch

The book was produced by the Committee responsible for Condurro, along with Senior Section Guides from the Falmouth and Penryn area.

The content was gathered from Girlguiding Cornwall Archive’s, The Cornish Studies Library as well as recording personal memories of happy times spent at the campsite. A cd-rom has also been produced to accompany the book, where more of these memories can be heard.

Jane Bennett, Jane Hooper and Hilary Bracegirdle

Jane Bennett was the overall project manager and the project was given financial support from The Young Roots part of the Heritage Lottery Fund. This has enabled a high quality final product to be produced and certainly I felt privileged to be part of recording the history of such a special place.

 

Choosing a Designer

Tuesday, October 12th, 2010

Here is an interesting article from The Design Council that tells you how to choose a Designer – could be worth a read.

Of course I am hoping that it will encourage you to choose me.

No joking aside it has a few interesting points about information that helps us Designers find out what we can do to help you. Here is an extract

Things you are likely to discuss in this initial meeting can include:

  • Your products
  • Your customers
  • The size of your business
  • Its financial performance
  • Your competitors
  • The reason behind your decision to commission a design project
  • What you hope the outcomes of the project will be
  • The business’s or product’s current position in the market
  • Your aspirations
  • Your ideas for growth

Are you making the most of Word?

Thursday, September 23rd, 2010

It isn’t often that you hear a Graphic Designer praising Word – but it does have some very good uses, especially if you want to save some money but still look professional.

By setting up some Templates and making good use of Style Sheets all your documents can look the same, and as result add credibility to your business.

Depending on your printer and the design you can even use Word for all your letterheads. Of course if you use a lot of headed paper then the best option is to get them printed professionally, but if not then Word can be used very effectively.

Not just for your Letterheads though, also product data sheets, invoices, certificates, menus, forms . . . the list goes on. However the secret of your success will be in the design of your Word document, but I could help you.

Let me design some templates and style sheets for you — with custom colours if required. I will then demonstrate how they work and then you do the rest.