9 South Albany Road, Redruth, Cornwall TR15 2PE | Tel: 01209 213784
The Girlguiding directory season is upon us and another production for Girlguiding Somerset North has been produced by Hooper Graphics. This simple but effective design incorporates standard and metallic printing. The finished booklet is quite impressive even though I say so myself.
The 2012 Directory for Girl Guiding Cornwall has been produced once again by Hooper Graphics. The Directory is the Girl Guides who’s who of the guiding association and gives important information to all members. The front cover is a picture of the beautiful North Coast of Cornwall and specifically Botallick Mine taken by Hooper Graphics.
Hooper Graphics has designed a number of adverts for The New Homes Company. The Palm Court Campaign is coming to an end and the only unit left to sell is the Show Flat which looks great, as you can see in the pictures on the advert.
Andy Parsons, from New Homes Company, approached Hooper Graphics to design a series of adverts for an advertising campaign to run in the local newspapers, for their Development of reasonably priced Flats in Redruth, Cornwall. They wanted something bright that would jump out from the page so that people would see it.
As newspapers are printed on a low grade paper quality care had to be taken with the bright colours chosen, but they have reproduced in the papers extremely well.
More importantly, Andy says the adverts have been extremely successful that in the last few weeks, and as a result they have gone from over 50% being sold, to having just two remaining. This proves that advertising can work when you target your audience correctly.
So if you are looking for a one-bedroomed flat in Redruth, you had better be quick!
I know I do, but is that me? Is it related to my age, having grown up pre-digital?
Here is now I choose my holiday accommodation.
I collect holiday brochures of the places I might like to visit, that could range from touring Norway to staying on the beautiful Amalfi Coast in Italy, let’s not restrict my choice!
I then have a good read about the locations and look at various accommodation options and come up with a shortlist, at this stage I haven’t decided on location or who to book with.
This is where the words, images and bullet points will grab my attention.
Now I go online and look at a wide range of websites, including Trip Advisor; the Travel Operator; location websites; weather reports; this is all essential research basically to see if they back up the information in the travel brochure.
Travel brochures have come a long way and despite the editing capabilities of Photoshop, they are more honest than they were 20 years ago!
At this stage I will also gather opinions from people, (Facebook and Twitter are a good way to do that), so social media has an important part to play.
This is where the shortlist will get whittled down, and other factors will come into being, namely when to go, flight times, airports. I will probably also pop into my local Library and pick up a some guide books. There is a lot that I consider before actually booking that holiday
I do realise I can be a bit fastidious but holidays are expensive and I want to ensure I make the right choice, but what do you like to do?
For me I enjoy sitting down looking at holiday brochures, but can you find what you want just using digital means?
Do you think the holiday brochure has had its day?
I had been considering Austria, looks lovely, flying from Bristol, however it appears the Flight is no longer running. It appears in the brochure, but given they are produced months in advance, with a large print run, you could forgive that mistake, although a sticky label would cover that. No in my mind the cardinal sin is that the website doesn’t tell you! You put in your choice of Airport and it gives you options from other larger airports, but no explanation whatsoever. I eventually discovered this on a Forum, now that is unforgivable.
Do you get confused about your logo? Do you have a jpeg version of it, but when you send something to be professionally printed they ask for an .eps version? I shall endeavour to explain.
Any logo should be created using Illustrator, this can then be saved as an .ai or .eps.
Illustrator is used because it creates a Vector file. A Vector file can be enlarged ad infinitum, so can be used for signage, as well as for business cards.
This is different to Photographs, which if enlarged above 100% of its actual size will degrade, and look pixelated. This is why digital cameras have now improved to allow for high resolution images. This is where jpegs and tiffs come into their own.
It is further complicated because anything printed offset litho needs to be 300dpi (dots per inch), in order to produce anything of reasonable quality, whilst anything on screen needs only to be 72dpi, and most laser or inkjet printers can produce reasonable quality at 150dpi. An Illustrator or Vector file (.ai or .eps) does not cause any of these problems.
However the problems have occurred over the years since Microsoft Word has been used more and more, and that won’t accept Illustrator files!!! It likes jpeg’s or png’s.
And lets not even start talking about CMYK (that offset litho uses) and RGB (that everything else uses!)
Ideally whenever a logo is created by a Designer, two sets of files should be supplied. One set for offset litho printing, these will be either .ai or .eps; and a second set for use in Microsoft and Digital (web etc), these are usually jpegs.
Hope this helps, it is very complicated and doesn’t help that people can’t actually see what a .ai or .eps file looks like, unless they have the right software!
If you are still confused give me a call and I will try and explain further.
I have just returned from a lovely holiday in Lake Garda and it just made me ponder how relevant it is to still have brochures. Personally I won’t book a holiday without looking at one.
That might seem a very old fashioned view, with websites like Trip Advisor, Expedia, Last Minute etc etc or Travel Agents websites, that can be very informative with loads of photographs that are not contained in the brochure. I would totally agree, when booking a holiday I look at all those, and find out as much information as I can. However I do like to sit down and pour over different brochures first to get my ideas of where I might fancy, then I go online and do my research.
I have yet to be disappointed, and my recent trip to Lake Garda confirmed that, incidentally I also took my Inghams brochure on holiday with me, so I could confirm it was as I expected!
But what about you? I am asking this question on Hooper Graphics Facebook Page and so please vote, or leave a comment I would love to know what you have to say.
Hooper Graphics has produced the brochure and adverts, currently in the West Briton, for The New Homes Company and KPK Builders who are currently in the process of constructing Wentworth Close, a new residential area at South Downs Redruth formerly the old South Downs Nursery site (for those of you who remember it).
As the third and final part in the rebranding of Redruth, Hooper Graphics designed the new leaflet that has been produced to encourage tourists to visit the town.
As mentioned previously, Redruth was the financial capital of the Cornish Mining Industry in its heyday during the last 19th century. Redruth underwent a period of growth and many of the buildings that were built during this time can still be seen.
Redruth is also the home of the Cornish Studies Library, another Cornish Mining World Heritage Site, an absolute must for anyone interested in the history of Cornwall and is free to visit.
The leaflet gives a brief insight into some of these buildings, together with the new town map and an area map showing the cycle routes that pass close to Redruth.
The last part of the Condurro Heritage Project has come to a conclusion with the unveiling of the Heritage Board at the campsite.
The noticeboard is intended to accompany the booklet that was produced earlier this year but this time designed to appeal to the Guides that now visit the campsite to give them a sense of the history.
It was also the first time that I had visited the campsite and a BBQ was held to celebrate the end of the project. It is a lovely campsite and I can see why it holds a special place to all those who have been lucky enough to camp there.
The book has been well received, which I think is because of those fond, happy memories along with the camaraderie that is Guiding — and all that love is held within the pages of the book.