There have been a lot of changes with how Google ranks websites nowadays, but somethings just don’t change and here are some simple guidelines.
- Content, content, content — in other words nothing replaces good content.
- Each page of your website should be about one subject or topic. You can then tailor your keywords to that page and use them for the title of the page as well as the heading. Then these words should be sprinkled through the content, but not in a way that sacrifices readability.
- These are some basics and it is worth spending time on these, or if you are struggling, give me a call and let me help.
- Relevant keywords need to be within the first 90 characters after the heading.
- Whenever you link to this page, don’t use the words “click here” with the link, use the keywords as part of the link instead. For example: Looking for a web designer in Cornwall?
- Get links back to your website, the more links the better! This is why social media is having an impact on Google page ranking. If you link to your website pages from places like Facebook; Twitter and LinkedIn, it will raise your own profile and hopefully get lots of visitors.
- Simple Facebook tip — don’t put all of the information on your Facebook page, just add a teaser, then link to a page on your website with the rest of the information. This tip can work for Twitter and LinkedIn as well, but just make sure the link goes to the right place and the content is relevant, otherwise if they leave the page quickly, it will work against you.
- and lastly, but never least, Design. Google like a well-designed website. (Talk to me about this one!)
It is worth spending time on thinking about content and keywords at the beginning of the website process, if you need any help then give me a call and we can chat it over.
But remember Google are quite simply wanting people to find the information they need using their search engine, quickly and simply.
