During recent years there has been various debates about whether or not direct mail works. Some say not at all, some say yes, some say if your market is targeted correctly.

Here is proof that it can work – because I had a requirement that needed fulfilling.

I had a letter from Orange with regard to a phone for business, now I don’t currently have a contract with them but have been thinking about getting an iPhone 4, possibly from O2, so it arrived at just the right time.

I phoned them up, discussed various options, all of which are very good. I then started thinking about whether to have an iPad2 as well.

All because of a direct mail letter.